Fire Your GC: The Asset Manager's Playbook for Owner-Led Capital Projects
For asset managers and owners of commercial, multifamily, industrial and build-to-rent properties. See how owner-led delivery protects your returns, schedule and reporting across every capital project.
- What the GC layer costs your yield-on-cost
- Playbooks for land, multifamily, BTR and flex
- Where 2026 sustainability incentives stand
- Checklists for buyout, draws and closeout
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Want to talk through your project? Email jt@projectjt.com.
What's inside Own the Build
The cost of the GC layer
A $20M worked example of what fee, general conditions and contingency do to yield-on-cost.
Choosing a delivery model
Lump sum, CM at-risk or owner-led, and an honest list of when to fire your GC and when not to.
Land development
Due diligence, entitlements, horizontal work packages, stormwater, bonds and phasing.
Multifamily & build-to-rent
Trade buyout, early unit turnover, and BTR townhome and home communities.
Flex warehouse
The specs that set rent, tilt-up versus metal, TI strategy and long-lead electrical gear.
Sustainable practices
Measures that pay back, certifications, and where federal incentives stand in 2026.
Asset manager questions
What is an owner-led delivery model?
Instead of a single general contractor holding every subcontract, the ownership entity contracts trades or trade packages directly while an owner's representative manages bidding, schedule, quality and payments as a fiduciary to ownership.
Does this work for multifamily, industrial and build-to-rent?
Yes. The model applies to tenant improvements, capex and renovation programs, and ground-up projects across commercial, multifamily, industrial and build-to-rent assets. The right structure depends on project size, lender requirements and risk tolerance.
How does it affect lenders and investors?
Many lenders require specific contract and draw structures. The guide covers how to set up budgets, draw verification and reporting that satisfy lenders and give investors clear visibility.
Is the Asset Manager Guide free?
Yes. Enter your name and email and download it right away.
Building or renovating your own home? Get the Homeowner Guide →
Who is managing your project?
Get an owner's rep on your side before the next change order lands.